EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... BUDWEISER.
The original Budweiser tube ad.
Do not adjust your laptop - we are looking at Budweiser's new Prohibition Brew again! I liked the campaign and had a couple of ideas of how the wording could be reworked, so I thought I might as well do another blog post to share another idea I had.
As we talked about last time, Budweiser is one of the biggest beer companies in the world and given us some great marketing campaigns over the years - including the Bud-Weis-Er frogs and the Wassap phone calls. Recently Budweiser has gone on a bit of a marketing drive over here in the UK to drive sales and boost its brand.
The ad itself is brash and strong and fits the Budweiser brand pretty well. It's to the point in a 'matey' way. It's not as whimsically conversational as Innocent but direct and quite neatly spells out that Bud Prohibition Brew is the alcohol-free beer that tastes like beer that the world has been waiting for. Or something like that.
In my reworked ad I've kept the same direct tone of voice and kept a similar theme as last time round, which also focused on hangovers. Using word play on a well known phrase hits home with the audience and makes the message memorable.
My reworked Budweiser tube ad.