EACH WEEK, I MAKE THE MOST OF MY DAILY COMMUTE AND GIVE MY TAKE ON SOME OF THE ADVERTISING ON LONDON UNDERGROUND. SOME OF IT'S DECENT, SOME OF IT'S CRAP. THIS WEEK... YOLT.
The original Yolt tube ad.
This week on MTCG we are taking yet another look at our old friend, Yolt. This year has seen money management app Yolt spread its brand all over the London Underground with its marketing campaign that MTCG has looked at not once, but twice: here and here. It should be noted that despite this being the third Yolt post in two months, Yolt is still a relatively unknown brand that's still building up its tone of voice.
The original ad follows the same vague script as the previous two Yolt ads we've looked at, using a tone of voice that I still think is a little too informal for a financial app regardless of how fresh and jaunty said app is. Even though it has gone for the conversational route, I'm still not convinced that the English reads comfortably and I think it could use a little tidying up in line with the other makeovers I've done recently.
For the re-worked ad, I've kept the structure that I've used in those previous Yolt tube ad makeovers to ensure a strong theme across the campaign. I've kept a similar theme as the original ad, switching black cab for Uber to keep the alliteration throughout. Of the three Yolt ads that I've re-worked, this one is the most similar to the original. However, this makeover has meant that this ad is now in line with the other Yolt ads, which strengthens the campaign.
My re-worked Yolt tube ad.